While CX leaders have been using omnichannel strategies to deliver everything from high-impact marketing campaigns to advanced customer service for years, it is not too late to catch up. When thinking about omnichannel integration, business often stumble on a couple of (perceived) barriers to successfully engaging with customers on all the channels they use.  Luckily, Infobip knows how to jump right over them! Read more in our blog “Catching Up With the Omnichannel First-Movers is Easier Than You Think”.