Microsoft study: SMB growing fast by embracing digital technologies
Small and medium-sized businesses (SMBs) are the cornerstone of every community. With an estimated 400 million SMBs operating worldwide, they account for 99% of global organizations. SMBs are the main source of job creation, making up between 60%-85% of employment. And according to the International Labor Organization, by some estimates, SMBs contribute up to 70% of GDP.
With that kind of scale and impact, SMBs need the ability to innovate to be successful and thrive in a digitally enabled economy.
During the pandemic, we saw that businesses able to accelerate their digital transformation fared better than those that did not. Many reported growth through their focus on tech intensity.
Under such unprecedented circumstances, Microsoft was curious to learn how SMBs view the current realities of their businesses, to understand their goals and priorities, and to assess whether technology is seen as a catalyst to future success.
Analysys Mason was commissioned to conduct research with over 3,000 SMBs from 10 different areas of the world, representing the global footprint of SMBs.
Today, we are releasing our findings with the Microsoft SMB Voice and Attitudes to Technology Study 2022.
¤ Check Top insights here.